We are...

A solutions based creative studio that uses strategy and design methodologies based in social equity and environmental innovation. Our interdisciplinary practice incorporates a coterie of specialists from designers, brand strategists, curators, and sociologists who work together to activate our ecologically conscious and solution-based strategies. We are a creative agency that thrives at the intersections of digital and offline human experience.

We are people-centered. We Imagine the Next.
#ImagineTheNext

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    Share Our Space

    Ready to unpack your laptop into our bright, airy space near Union Square? Hungry for lunch at one of Tom Colicchio’s hotspots? We’re happy to share our space—here’s the scoop:

    Posted on Friday, May 30th 2014

    Environmental/Social Marketing

    At The Moderns, we believe that being environmentally aware goes way, way beyond recycling. Instead, we aim to eliminate waste altogether—through practices like composting and Cradle-to-Cradle design.

    Similarly, we believe that socially conscious marketing strategies can actually transform capitalism into a force for good. 

    Posted on Friday, May 30th 2014

    Culture Building

    A brand begins with a visual identity: logos, fonts, colors, etc. The magic begins when a brand becomes a culture. Employees are more engaged, and customers are  transformed from people paying money for a product or service into a vibrant, dynamic community of like-minded individuals who embody a company’s core values.

    Posted on Friday, May 30th 2014

    [Case Study] McGarry Bowen

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    McGarry Bowen is an agency formed by a varied group of successful advertising executives. Because the agency combined the individual weight of several partners, The Moderns felt that it was crucial for the new brand to allow for personal expression. By conceiving the brand as a union of distinctive strands of DNA, The Moderns was able to craft a holistic corporate identity and interiors program that combined personal expression with a communal presence.

    We developed a marketing and branding campaign including visual branding standards and identity systems, package design and support materials. We also put great care into the development of a corporate interior language, translating the brand to the interior commercial space.

    McGarry Bowen’s identity was awarded the 2004 “American Graphic Design Award” by Graphic Design USA for excellence in communication and graphic design.

    Posted on Thursday, May 29th 2014